Social Creative
Creative Producer
Being a socially led brand, conceptualizing a social campaign that included their own audience, engaged a new one,
S+D
Presentation matters to
the interaction.
Lone River asked to make their Lemonade Splash hard seltzer a go-to for the weekend explorer in the winter.
Meeting Gen Z where they’re at, and leaning into the unexpected, the social campaign of “Winter your way” was created. Leaning into the already popular Winter Arc trend & repositioning the brand to a newer, younger audience.